It's been a crazy week and as I'm saving the progress on my Make-along Shawl for tomorrow's post I'll take the opportunity to share a book I've recently read. I was provided with a review copy of the book by the publisher but as always, all views are entirely my own.
Mollie Makes: Making It!: The hard facts you need to start your own business* is a 160 page book which packs in a whole lot of practical information and advice from experts, as well as inspirational tips and exercises.
From the (wordy) title I was imagining lots of hard facts and stats but it's actually a little gem filled with useful information, presented in a clear and concise way. Chapters cover every step you need to get your craft business started, from the basics (market research, writing a business plan, pricing, and branding) through to things you may not have considered yet, such as protecting your intellectual property or how to write a press release.
Whether you plan to work from home as a sole trader, or you'd like to run a chain of staffed shops, there is plenty of guidance on the things to consider, with links to further reading and resources, relevant government agencies and bodies. In addition to imparting a great deal of practical wisdom, there are useful 'Try for Yourself' exercises, as well as Q&A style case studies from well known craft brands (including Jane Foster and Gilliangladrag).
The book is very much tailored to 'makers' and includes specific detailed content such as what to ask a craft fair organiser before booking a stand, and how to get great product photos for your website. There really is a lot packed in, and if you put some time into the exercises you could get a whole lot more from it too. If you are thinking of turning your craft hobby into a business, or if you have recently done so and are not sure what to do next, this is definitely worth the cover price. If you have some business background, the book will serve as a good reminder and checklist, and if you are a crafter with no previous business experience, it is an essential book you'll want to come back to again and again.